The Process

In my role, I lead the revitalization of our hotel's brand identity to align with our new business direction. Leveraging my expertise in branding and print media, I oversee the creation of fresh visual assets that resonate with our audience. This process involves careful analysis of market trends and audience preferences. I utilize tools like Google Ads and Facebook Ads Manager to craft targeted campaigns, emphasizing A/B testing to optimize performance. Additionally, I implement tracking mechanisms in Google Analytics and the Google Campaign URL Builder to monitor and refine our strategies. Simultaneously, I orchestrate engaging email campaigns using platforms like Mailchimp and Hubspot, focusing on cohesive messaging and design. Through this strategic approach, I ensure our brand remains vibrant and relevant in the competitive hospitality landscape.